California State University, Northridge
Nov 2024 - Present · 11 mos
CSUN David Nazarian College of Business and Economics
Jun 2024 - Present · 1 yr 4 mos
CSU Department of Mathematics
Jul 2024 - Oct 2024 · 4 mos
Bachelor's degree, MarketingBachelor's degree, Marketing
Aug 2023 - May 2026
High School Diploma, Humanities, Humanities/Humanistic Studies
Grade: 19.74/20
Collaborated with a team of five to conduct a comprehensive research study on the digital marketing challenges faced by small businesses. Designed and distributed surveys to 32 entrepreneurs, analyzing responses with SPSS to identify patterns in platform usage, budgeting practices and staffing limitations. Contributed to the Findings section, interpreting quantitative results such as t-tests and ANOVA to assess relationships between demographics, budgets and digital marketing performance.
Conducted research on how status signaling influences consumer purchasing decisions across different social classes. Conducted a survey of 53 participants aged 18–65 to explore how factors such as income, culture, and psychological drivers (e.g., envy, materialism, social comparison) impact luxury consumption and conspicuous spending.
CSUN Entrepreneurs ClubCSUN Entrepreneurs Club Jan 2025 - Present · 9 mos
- English
- Spanish
- farsi
- Digital Marketing Enterprises
- Consumer Behavior Research: Status Signaling & Luxury Consumption
Associated with California State University, Northridge This showcases an impressive and flexible brand system created entirely by CSUN’s marketing team—a remarkable feat given the scale, research and coordination involved.