Hi, I'm Ghazaleh!
- Experience
Chief of Staff
American Marketing Association
Sep 2025 - Present · 1 mo
Marketing Assistant
California State University, Northridge
Nov 2024 - Present · 11 mos
Research Assistant
CSUN David Nazarian College of Business and Economics
Jun 2024 - Present · 1 yr 4 mos
Teacher Assistant
CSU Department of Mathematics
Jul 2024 - Oct 2024 · 4 mos
- Education
California State University, Northridge
Bachelor's degree, Marketing
Aug 2023 - May 2026
National Organization for Development of Exceptional Talents (Sampad)
High School Diploma, Humanistic Studies
Grade: 19.74/20
- Licenses & certifications
Google Analytics 4 (GA4) Essential Training
Google Digital Marketing & E-commerce
- Projects
Digital Marketing Enterprises
Collaborated with a team of five to conduct a comprehensive research study on the digital marketing challenges faced by small businesses. Designed and distributed surveys to 32 entrepreneurs, analyzing responses with SPSS to identify patterns in platform usage, budgeting practices and staffing limitations. Contributed to the Findings section, interpreting quantitative results such as t-tests and ANOVA to assess relationships between demographics, budgets and digital marketing performance.
Consumer Behavior Research: Status Signaling & Luxury Consumption
Conducted research on how status signaling influences consumer purchasing decisions across different social classes. Conducted a survey of 53 participants aged 18–65 to explore how factors such as income, culture, and psychological drivers (e.g., envy, materialism, social comparison) impact luxury consumption and conspicuous spending.
CSUN Giving Ads Content Playbook
Developed a comprehensive playbook to optimize CSUN’s digital ad performance across Meta and Google platforms, with a focus on increasing donations and engagement. • Analyzed performance insights showing 15% YoY increase in donation volume and 33% increase in donation value. • Identified top-performing visuals (graduation & lifestyle photos, mobile-first creatives) that doubled engagement compared to campus visuals. • Created ad content guidelines covering tone, imagery, CTAs and ad formats (Meta Carousels/Reels, Google Display). • Recommended continuous A/B testing, quarterly refreshes and alignment between design and social teams for Giving Day campaigns.
CSUN Homepage Optimization for Enrollment Outcomes
CSUN Homepage Optimization Project Collaborated on a strategic initiative to redesign California State University, Northridge’s homepage to drive enrollment outcomes and improve the digital experience. • Developed an outcomes-focused content hierarchy with simplified navigation and student-centered messaging. • Integrated social proof, success stories and audience-specific content for prospective students and parents. • Implemented SEO best practices and recommended ongoing analytics (GA4, A/B testing, Hotjar). • Benchmarked leading universities to propose innovative features such as AI-powered chatbots and parent-centered navigation.
- Volunteering
Outreach Coordinator
CSUN Entrepreneurs ClubCSUN Entrepreneurs Club Jan 2025 - Present · 9 mos
- Skills
Languages
- English
- Spanish
- farsi
Data Analysis
- Digital Marketing Enterprises
- Consumer Behavior Research: Status Signaling & Luxury Consumption
- Honors & awards
Grand Gold of Circle of Excellence
Associated with California State University, Northridge This showcases an impressive and flexible brand system created entirely by CSUN’s marketing team—a remarkable feat given the scale, research and coordination involved.
- Recommendations
